ABSTRACT
PurposeThis study aims to investigate the secondhand clothes (SHC) donating behavior phenomenon using the cognitive-affective-conative model and examines the moderating role of COVID-19 knowledge on the relationship between the desire to donate and actual SHC donating behavior. Design/methodology/approachA total of 160 questionnaires were distributed to potential participants who donated their clothes to thrift shops during the COVID-19 pandemic in the USA. FindingsA total of 145 useable surveys were collected for analysis. The study found that the desire to donate SHC plays an essential role in enhancing actual SHC donating behavior. In addition, the study found that perceived responsibility and altruistic fear positively influence the desire to donate SHC. In contrast, individuals' COVID-19 knowledge does not moderate the relationship between the desire to donate SHC and actual SHC donating behavior. Originality/valueA limited empirical study uses the cognitive-affective-conative approach to SHC donating behavior. The findings of this study enhance the body of SHC's theoretical knowledge and enhance individuals' participation in donation programs in support of their community and humanitarian programs.
ABSTRACT
The new information technology brings a new proposition to the practice and theoretical research of online giving. However, there is still a lack of empirical research for the specific causes and mechanism of individuals' participation in online giving, especially how to transform "one-time giving" into "continuous giving". Using the first-hand survey data in the crisis of Covid-2019, the paper finds that the crisis inspired the first online charity donation of college students, but the willingness of the individuals who participated in the online giving for the first time was significantly lower than those who have multiple online giving experience. What's more, there are significant differences in the key factors influencing the two groups of donors to make a continuous online charitable donation in the future. For the individuals who participated in an online giving for the first time, both moral obligation and fundraising trust had significant promoting effects. However, for individuals with multiple online giving experiences, the impact of moral obligation is not significant, and the most important factor is fundraising trust. Therefore, in the practice, improving the social reputation of the organizations and creating a good charity fundraising environment can effectively promote individual continuous online donation, which is an important basic strategy for NPOs to cultivate stable funding sources. Furthermore, when soliciting donations from the public who have participated in charitable donations many times, NPOs could emphasize the actual social benefits of the giving behavior and disseminate the process information of fundraising. However, for the charitable donors who are less involved or potential donors, NPOs should highlight the moral norms and social basic emotions.
ABSTRACT
Purpose>This study aims to determine the role of knowledge, trust and religiosity in influencing the intention to donate cash waqf online among Muslim millennials in Indonesia.Design/methodology/approach>Using a framework based on the theory of planned behavior, primary data was collected from 418 Muslim millennials who domiciled in large cities in Indonesia and subsequently analyzed using the structural equation modeling method.Findings>The main findings suggest that knowledge, trust and religiosity play a positive role in explaining the intention to donate cash waqf online among Indonesia’s millennials. Religiosity is found to be the most powerful factor in influencing attitude, while knowledge is the least significant factor influencing the attitude, which subsequently influences the intention to engage in online cash waqf. Social norms and perceived behavioral control are also positively influencing such intention.Practical implications>These results imply that it is important for waqf institutions to reflect strong Islamic values in their cash waqf products and to more strongly communicate religious messages about the benefits of giving cash waqf to the millennials. It is also crucial to increase waqf literacy through appropriate campaigns. Moreover, they need to be more transparent and accountable to establish, maintain and enhance trust in their organizations. Overall, these findings are expected to provide insights enabling waqf institutions to devise effective marketing strategies for raising the level of online cash waqf donation in Indonesia.Originality/value>This is thought to be one of the first studies to investigate the factors influencing online cash waqf donations among Muslim millennials in Indonesia.
ABSTRACT
While charitable donations help to raise funds and contribute to pandemic prevention and control, there are many unanswered questions about how people make such donation decisions, especially in countries like China where charitable donations have played an increasing role in recent years. This study contributes to the literature by assessing the potential impacts of Chinese netizens' experience with the 2002 severe acute respiratory syndrome (SARS) epidemic on their willingness to donate for COVID-19 pandemic prevention and control. Specifically, this study applies a difference-in-differences (DID) model to a dataset collected from a nationwide survey to examine how individuals' exposure to the SARS epidemic affects their willingness to donate to alleviate the COVID-19 pandemic. The results suggest that individuals' SARS epidemic experiences in their early lives, especially during the "childhood-adolescence" period, had a lasting and far-reaching impact on their willingness to donate toward COVID-19 pandemic prevention and control. Also, the impacts were likely heterogeneous by such sociodemographic factors as educational background, health status, and income level. The empirical findings highlight the importance of considering early-life experiences in developing and implementing epidemic prevention and control policies. While the SARS experience likely affected Chinese netizens' willingness to donate toward COVID-19 pandemic prevention and control, lessons learned from both the SARS epidemic and COVID-19 pandemic could be used to develop more effective public health education and prevention programs as well as to increase public donations for future pandemic prevention and control.
ABSTRACT
Study objective: To know the importance of donations during the pandemic period with the aid of virtual live events and understanding what factors influence individuals to make donations during this crisis. Thus, we aim to verify how the involvement in virtual live streams, presentations, the attitude in helping others, and the use of new technology (QR Code), affect this new donation process. Method: We collected data from 291 individuals, and with validated scales, developed the data collection instrument. For the analysis of the model, we used the structural equation modeling (SEM) technique and Partial Least Squares (PLS). Main results: The analysis of the structural model confirmed that the attitude of helping others mediates the relationship between involvement with virtual live presentations and the intention to donate. However, the attitude towards using the QR Code was not significantly related to the intention to donate. Theoretical contributions: Our study contributes to the theories related to consumer behavior, particularly in situations related to engaging in fundraising actions for charity. Relevance / originality: The originality of our study is evident in the investigation of the behavioral intention of donation to charity in an atypical context (COVID-19 pandemic) through new tools and scenarios (use of QR Code). Management or social implications: Our study discusses the impact of technology on making donations possible and how event organizers can contribute to charities.